Introduction to Business
Date
2018-08-31
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Publisher
OpenStax Rice University
Abstract
Introduction to Business is designed to meet the scope and sequence requirements of foundational business
courses. The textbook presents business principles and emerging trends in fields including management,
leadership, production, marketing, and finance. Through this content, students will acquire the knowledge,
skills, and competencies to prepare for the competitive workplace
Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book
provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer
satisfaction, global business, and managing change. Introduction to Business includes hundreds of current
business examples from a range of industries, geographic locations, and featuring a variety of individuals. The
outcome is a balanced approach to the theory and application of business concepts, with attention to the
knowledge and skills necessary for student success in this course and beyond.
Keywords
Business