Introduction to Business

dc.date.accessioned	2026-08-31T08:09:01Z
dc.date.available	2026-08-31T08:09:01Z
dc.date.issued	2018-08-31
dc.description	Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
dc.description.abstract	Introduction to Business is designed to meet the scope and sequence requirements of foundational business courses. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance. Through this content, students will acquire the knowledge, skills, and competencies to prepare for the competitive workplace
dc.identifier.isbn	13 978-1-947172-55-5
dc.identifier.uri	https://elib.uict.ac.ug/handle/123456789/536
dc.language.iso	en
dc.publisher	OpenStax Rice University
dc.subject	Business
dc.title	Introduction to Business
dc.type	Book

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