Books & Book Chapters

Permanent URI for this collectionhttps://ir.uict.ac.ug/handle/123456789/18

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Now showing 1 - 13 of 13

eMarketing: The Essential Guide to Online Marketing
(Saylor Foundation, 2010-05-14) Stokes,R.
Introduction to Business
(OpenStax Rice University, 2018-08-31)
Introduction to Business is designed to meet the scope and sequence requirements of foundational business courses. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance. Through this content, students will acquire the knowledge, skills, and competencies to prepare for the competitive workplace
Business Ethics
(OpenStax Rice University, 2018-10-19) Byars, M.Stephen
Business Ethics textbook adheres to the scope and sequence requirements of introductory business ethics courses nationwide. We have endeavored to make the core theories and practical concepts of business ethics engaging, relevant, and accessible to students. The guiding themes of the textbook are to promote high ethical standards and to assist the integration of ethical thinking across the business school curriculum, with a result of encouraging even greater ethical consciousness on the part of business practitioners beyond their graduation. We particularly emphasize the reality of today’s global business community and observe that geography, culture, and time contribute to ethical concepts and constructs. With awareness of these issues in mind, the content of this textbook has been developed and arranged to emphasize the necessity—and difficulty—of ethical decision-making. The authors seek to help students recognize legal and moral issues, reason through the consequences of different courses of action, and promote social responsibility. The text emphasizes connections between topics such as ethical theories, legal responsibilities, the prioritization of stakeholders, and corporate social responsibility. The organization and pedagogical features were developed and vetted with feedback from business ethics instructors dedicated to the project
Business Law I Essentials
(OpenStax Rice University, 2019-07-18) Valbrune, Mirande (et al...)
Business Law I Essentials is a brief introductory textbook designed to meet the scope and sequence requirements of courses on Business Law or the Legal Environment of Business. The concepts are presented in a streamlined manner and cover the key concepts necessary to establish a strong foundation in the subject. The textbook follows a traditional approach to the study of business law. Each chapter contains learning objectives, explanatory narrative and concepts, references for further reading, and end-of-chapter questions. Business Law I Essentials may need to be supplemented with additional content, cases, or related materials, and is offered as a foundational resource that focuses on the baseline concepts, issues, and approaches. OpenStax’s Creative Commons licensing, described above, offers a instructors and course designers a great deal of flexibility in its use
Fundamentals of Records Mnagement
(Not published, 2019-12-11) UBTEB
Introduction to Consumer Behaviour
(BCCAMPUS VICTORIA, B.C., 2021-05-28) Niosi, Andrea
Principles of Macroeconomics 3e
(Published, 2022) SHAPIRO DAVID [et al...]
Principles of Macroeconomics 3e aligns to the topics and objectives of most introductory microeconomics courses. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world scenarios. The third edition has been carefully and thoroughly updated to reflect current data and understanding, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis
Introductory Business Statistics
(OpenStax Rice University, 2023-05-06) Hilmes, Alexander [ et al...]
Introductory Business Statistics 2e places a significant emphasis on the development and practical application of formulas so that students have a deeper understanding of their interpretation and application of data. To achieve thisunique approach, the author included a wealth of additional material and purposely de-emphasized the use of thescientific calculator. Specific changes regarding formula use include: • Expanded discussions of the combinatorial formulas, factorials, and sigma notation • Adjustments to explanations of the acceptance/rejection rule for hypothesis testing, as well as a focus on terminology regarding confidence intervals • Deep reliance on statistical tables for the process of finding probabilities (which would not be required if probabilities relied on scientific calculators) • Continual and emphasized links to the Central Limit Theorem throughout the book; Introductory Business Statistics2e consistently links each test statistic back to this fundamental theorem in inferential statistics The book is the link between statistical inference and the scientific method. Business and economics models are fundamentally grounded in assumed relationships of cause and effect. They are developed to both test hypotheses and to predict from such models. This comes from the belief that statistics is the gatekeeper that allows some theories to remain and others to be cast aside for a new perspective of the world around us. This philosophical view is presented in detail throughout and informs the method of presenting the regression model, in particular. The correlation and regression chapter includes confidence intervals for predictions, alternative mathematical forms to allow for testing categorical variables, and the presentation of the multiple regression model.
Elements of Entreprenuership Development
(Not published, 2023-12-05) UBTEB
Basic communication skills management
(Not published, 2024-05-15) UBTEB
Fundamentals of Production Management
(Not published, 2024-05-20) UBTEB
Business Information Systems
(Unpublished, 2024-12-12) UICT
Business Information systems II
(Unpublished, 2024-12-12) UICT

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